The Digital Owner
For people building real businesses online
AI Content and Disclosure: What the FTC and the Platforms Expect
AI makes content cheaper to produce. It does not change the rules on honesty. A plain guide to what regulators and platforms require.
The AI Tools Small Business Owners Actually Pay For
Surveys show small businesses are using AI widely but spending carefully. Here is what the data says, and how to decide what deserves a subscription.
How to Choose a Business Model: Cost, Time and Upside
Every online business model trades money, hours and potential differently. Pick the trade you can live with.
The Creator Economy in 2026: What the Numbers Actually Say
Creator advertising has become a core media channel. Here is what the latest industry research shows, and what it means for people building a business, not a following.
How AI Is Changing the Content Business
Creators are using AI to make more, faster. At the same time, AI search is sending fewer clicks to the open web. Both shifts change how a content business should be built.
How to Price a Digital Product Without Guessing
Price is the decision most founders spend the least time on and the one that moves profit the most. A calmer way to set it.
Justin Welsh Left a Senior Job and Built a Business of One
After a health scare, a startup sales executive started writing on LinkedIn. Within a few years, courses and a newsletter had replaced his consulting work.
Pieter Levels and the Case for Shipping Small
A Dutch developer set out to launch 12 projects in 12 months. A few of them became real businesses, and he still runs them himself.
Reinvest or Pay Yourself? Making the Call in Year One
Every pound or dollar of early profit can grow the business or cover your life. The right split depends on runway, not willpower.
Sahil Lavingia Raised Millions, Then Ran Gumroad Almost Alone
Gumroad began as a weekend project, grew to 23 staff, and after a failed fundraise shrank back to one person. The business kept growing anyway.
The True Cost of Starting an Online Business
Cheap to start is not the same as cheap to build. Here is what the money, the hours and the patience actually look like.
Why Side Hustles Stall and Businesses Grow
Most side hustles earn a little and stay there. The difference is rarely effort. It is how the thing is built.
Your First 90 Days: A Plan for Building an Online Business That Lasts
Ninety days is not enough to build a business. It is enough to find out whether you are building the right one. Here is how to spend them.